Paul Wong is a top-producing real estate agent at Coldwell Banker Realty, providing real estate services in Oakland, Alameda, San Leandro and the surrounding region. Licensed in 2015, Paul is a passionate, dedicated agent who has built a remarkable track record in the Bay Area. He holds a high level of expertise in Bay Area real estate and is committed to helping you understand each step of the home buying or selling process in this exciting and competitive market.
It was so important to Paul Wong to be able to proudly represent who he is as an individual, his family’s story and his culture. He wanted to share more of his full story and asked us to help transform his brand to fulfill that goal.
In our conversations with Paul, he shared with us the Chinese character for his last name, Wong. Graphically, it was an interesting and bold symbol, and within minutes the vision became clear – the character needed to be the center of the logo.
We presented Paul with a simple but bold logo design that framed the Chinese character of his surname with a touch of styling and a nod to the real estate industry, wrapped in a beautiful blue and yellow color palette. When Paul saw the logo for the first time, he was nearly speechless.
Paul Wong, who came from a place of feeling like he was hiding so much of who he was from the world, now presents himself and his story exactly how he had imagined. His new brand honors his roots and heritage while conveying his inviting, energetic personality.Back to All Case Studies